Life Happens is a nonprofit organization dedicated to inspiring consumers to take personal financial responsibility through the ownership of life insurance. During September, Life Insurance Awareness Month, Life Happens features a celebrity spokesperson communicating its message to the public via digital media. Auroris was tasked with producing the communication pieces for the 2014 campaign through a fun and creative video communicating the message that “life happens” featuring its celebrity spokesperson Boomer Esiason.
Auroris Media placed Boomer Esiason undercover in a coffee shop in East Village as a stand in barista. He engaged with everyday people without them knowing it is him in a funny and lighthearted unpredictable way. All interactions with the public were filmed with hidden cameras and edited into an online video.
Quite a few customers got to experience the meaning of “life happens” through various mess-ups of their coffee orders. The result was a funny online video, featuring Boomer Esiason, communicating the unpredictability of life to the general public. The video was well received online and met all intended campaign goals.