Brand Storytelling to Millennials
Everyone wants to get a brand message across, but how do you cut through the clutter? Pushing product benefit statements and endless special deals can only take you so far. You’ll probably be filtered out by the human brain spam-filter. And you’ll most likely go broke trying to outspend your competition.
THE RIGHT QUESTIONS
In this age of marketing, and with the coveted 18-34 Millennial demographic, the most important question is why?
– Why your business?
– Why do you matter?
– Why should I choose you?
The answer to this question is not in cost savings, or benefit statements, but the essence of who you are.
Why did you bother to start a business in the first place?
Why did you feel the need to exist?
Why do you do what you do?
START AT THE BEGINNING
If the task seems to big to tell your brand story, just start at the beginning. How did you get started, and more importantly, why?
This gets to the essence of your organization, and hopefully taps into your passions. Why you wanted to do what you do is a great brand story introduction.
This is the starting point of your story. Telling your brand story is the way to enter into the hearts and minds of the 18-34 generation, who are bombarded enough with traditional advertising, that they will tune you out.
So tell your brand story, and start at the beginning.