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ForKids

ForKids

FORMAT

3 minute branding music video

STRATEGY >
IMPLEMENTATION >
RESULTS >

CLIENT:

ForKids

Norfolk, VA

LEARN MORE

Strategy

ForKids, a Virginia based non-profit, asked Auroris to produce a powerful branding piece to raise awareness and funds for the organization, which helps to break the cycle of homelessness for families. The branding piece would be used every time the CEO spoke, as well as in large fundraising event environments.

Implementation

The Auroris creative team wrote an original song and filmed a cinematic story, called “I’m Going Home”, telling of a family being evicted, entering the shelter, and finally having a place to call home. We also interviewed families who have been positively impacted by ForKids, showcasing the amazing work of the organization.

Results

The branding piece premiered at the Phoenix awards, attended by the Mayor among other dignitaries and supporters. The powerful film moved people to get involved, and is being used presently by the CEO when she speaks.