The 2010 FIFA World Cup in South Africa, the 1st ever on African soil, provided a great opportunity to highlight the struggle for education and HIV prevention in developing countries. We developed a 1-hr broadcast documentary highlighting organizations working to give hope using sport, and using celebrity spokespersons to raise the visibility of the cause: FIFA and 1GOAL.
Our team spent the summer of 2010 in South Africa, filming in the townships of Johannesburg, Cape Town and Pretoria. We worked with Lesedi Strikers (youth soccer team in the township of Mabopane) and 1Goal charity, and their celebrity spokespersons (Shakira, Jessica Alba, Bono) to shine light on the problem of education in the developing world, and how the game of soccer brings hope, as well as the opportunity to teach life skills.
The 1-hr program was broadcast nationwide in primetime on SABC1, the most popular network in South Africa. The high profile program helped to raise awareness and affect change, even causing the South African government to offer assistance in the building of the community center in the township of Mabopane. FIFA was very pleased with the final program, and approved the film for international distribution.