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    CLIENT:  LIBERTY TAX SERVICE Liberty Tax wanted to create a buzzy PR event on Tax Day- the last official day to turn in taxes to the IRS. We created and staged a Red Carpet experience on Times Square unlike any other.  READ MORE >
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  • Times Square Flashmob
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The Ultimate Tax Day Experience

The Ultimate Tax Day Experience

FORMAT

PR Stunt

STRATEGY >
IMPLEMENTATION >
RESULTS >

CLIENT:

Liberty Tax Service

Refund Tax Company

LEARN MORE

Strategy

Liberty Tax wanted to create a buzzy PR event on Tax Day- the last official day to turn in taxes to the IRS. We created and staged a Red Carpet experience on Times Square with a two-fold goal in mind:

  • to increase brand awareness, and customer loyalty
  • to drastically increase Facebook Fan base across the country

Implementation

We decided to stage a Red Carpet experience in the middle of Times Square, with average foot traffic alone equal to 132,000 people per minute. Miss Lady Liberty took photos with tourists at the same time as they were fed live to the NASDAQ tower screen located right next to the live event on Times Square.

People got to meet Lady Liberty and, minutes later, see their picture projected live over Times Square. Needless to say, they felt like royalty.

Results

Liberty Tax’s brand was prominent, with thousands of new fans liking the company Facebook page within hours of the event. The live photo displays on Times Square were seen by millions, dramatically increasing brand awareness.